Le paysage digital marocain n’est plus en « émergence ». Il est arrivé à maturité. En 2025, ignorer les tendances du marketing digital in Morocco is not stagnation, it's going backwards.

With fresh data showing that **35.3 million Moroccans are now online** (that's 92.2% of the population!), the question is no longer «should you be online?» but «how do you get there?».

Many reports give you the numbers. This guide gives you the strategy. We've analyzed the 2025 data to extract the 5 actionable trends every Moroccan company needs to master. Now.

The Big Portrait : The state of digital in Morocco in 2025

Before diving into the strategies, let's set the scene. The figures for 2025 are clear:

• Total Connection : 35.3 million Internet users. Your audience is online.
• Mobile-Only : 54.9 million active mobile connections (143% of the population). Mobile-First« is over; we're in a »Mobile-Only« era.
• The Social Hub: 21.3 million active users on social networks. It's your new marketplace.
• A young market: The median age in Morocco is 29.8. This is a native digital audience, demanding and valuing authenticity.

Marketing education : If your strategy isn't digital, mobile and social, you're invisible to the majority of your market.

Trend 1: The Absolute Domination of Video (TikTok & YouTube)

Video is no longer an option. It's the main language of the Internet in Morocco.

Key data :

• YouTube remains the giant, with **21.1 million** users.
• TikTok is the engine of growth, with **14.6 million** adult users and a dazzling growth of **+17.5%** in one year.

Strategy (The «So What?») :

You need to adopt a two-speed video strategy:

1. Short video (TikTok & Reels) : It's your tool for *discovery* and *notoriety*. Use it for authenticity, trends and to humanize your brand. The viral potential is massive.
2. Long video (YouTube) : It's your *trust* and *SEO* tool. Create guides, tutorials, case studies. YouTube is the world's second largest search engine. A well-optimized video will bring you customers for years to come.

Trend 2: LinkedIn, the new El Dorado of Moroccan B2B

Forget LinkedIn as a simple resume bank. In 2025, it's the #1 platform for B2B marketing, the «personal branding »and the generation of qualified leads.

Key data :

• LinkedIn has **6 million** members in Morocco.
• More importantly, explosive growth of **+22.4%** in one year.

Strategy (The «So What?») :

For service companies (like us!) and B2B players, this is your priority. Moroccan decision-makers are on LinkedIn. Publish high value-added content, develop your executives' personal brand and engage in strategic conversations. This is where the big deals are made.

Trend 3: Conversational AI and Instant Commerce

Your customers don't want to wait any longer. They want instant answers and smooth purchasing, wherever they are.

Key data :

• WhatsApp (not listed in the advertising figures) is universally used.
• Facebook Messenger has an advertising reach of **7.1 million** users.
• Instagram (13.1M users) and **Facebook** (21.3M) are the new showcases.

Strategy (The «So What?») :

• Conversational marketing : Use **WhatsApp Business** for the service order confirmations and discussions. Click-to-WhatsApp ads on Facebook and Instagram are the most successful in Morocco.
• Social Commerce : Make your products purchasable *directly* from Instagram Shop and Facebook Shop. Every click away from your site increases your conversion rate.
• AI Chatbots : Implement simple chatbots on your site and Messenger to answer frequently asked questions 24/7.

Trend 4: Hyper-customization thanks to AI

It's a game-changing trend. Generic messages are dead. AI now enables SMEs to personalize their messages on a massive scale.

Key data :

It's not a number, it's a technology. With 92.2% of Moroccans online, you're not talking to a mass, but to millions of individuals.

Strategy (The «So What?») :

• Dynamic content : Use AI to generate variations of your ads (text, images) and show the most relevant to each audience segment.
• Intelligent Emailing : Segment your mailing lists and use AI to send personalized emails based on past user behavior.
• Semantic SEO : Use AI tools to understand your customers' search *intentions*, not just their keywords, and create content that responds precisely to them. (This is what we do for our SEO service !).

Trend 5: «M-Commerce» has just become... Commerce

Let's stop talking about «M-Commerce» (Mobile Commerce) as a trend. It's the norm.

Key data :

• 143% mobile penetration.
• Mobile Internet connection speeds increased by **+23.7%** in one year.

Strategy (The «So What?») :

Your entire customer journey must be designed for a thumb on a screen:

1. Page speed : Your site should load in less than 3 seconds on mobile. This is a Google ranking factor (Core Web Vitals) and the main conversion factor.
2. Checkout Simplified : The payment process must be flawless on mobile. Offer local payments (CMI) and one-click options.
3. SEO Local : Searches «near me» («restaurant casablanca») are exploding. Optimize your Google Business Profile.